Clay Newton's quick bio: Clay Newton is an artist and designer, raised in the wine country's illustrious Napa proper. After spending three years as an apprentice of sorts at Richard Carter Studio, working at the French Laundry (pre- & post- Thomas Keller) and Trefethen Vineyards, he jumped the hills for Davis to attend the University, majoring in Art Studio with a minor in Sociology. His first kid, ZZ Anne Newton, was born in November 2005. Clay's technology career started in the bowels of the UC Davis IDEA Lab, where he studied under Randal Packer, Lynn Hershman, and Jon Winet. Jon later became one of Clay's close friends and collegues. In 1998, Clay started working for Eve.com which was really his indoctrination into the fast and furious dotcom mentality. When crumbled under the weight of idealab!, Clay was lucky enough to be able to cash into a house in yet another less-than-illustrious locale: Richmond (as of this writing in 2005, Richmond is the 11th most dangerous city in the US -- oooo scarey!) From Eve, Clay moved on to iEngineer which morphed into Assentive Solutions. When Assentive died a fiery death, Clay bounced over to Virage (2 hr commute hell.) After the third round of layoffs in 9 months, he shifted gears to Navis which tried to devour his soul but only took away a portion of his liver. In 2005, he joined Bank of America as a VP of Interaction Design. In the summer of 2006, Clay moved back to Napa and now telecommutes all the time.
White Screen of Death
Tuesday, January 30, 2007
  Snap! Annoying or hecka cool?



Oh, Snap! Not like this is the most amazing, rare conceptually mind-altering thing I have seen in a while, but I do think it prods out a good question: Is this really a good idea?

I like the idea of providing additional context. Frankly, I must admit that I don't know exactly how Snap works. I am curious as to whether it grabs a preview of the exact page to which you are linking, or if it just pulls the homepage, and if you can control what it pulls. From reading their FAQ, it looks like it uses a CSS class to bind the methods to, which is the right way to do stuff such as this, IMO.

Anyway, here is my bet: this type of popup is going to become extremely prevalent in the next 6 months. We are already deploying something of this nature at The Bank. There have been plugins for Firefox that added this functionality to Google for a while now. Yahoo uses similar kinds of functionality both in YM and on their news pages.

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Comments:
Annoying. I've seen this "feature" at TechCrunch and have never once found it useful.
 
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